First Nation Coffee Roasters

Creative Direction
Graphic Design
Branding

Our aim was to respectfully represent the First Nations of the Americas, steering clear of stereotypes or direct copies of their iconography. In designing a visual identity, we sought inspiration from the symbols and vibrancy of Native American art, making sure it would complement a modern café environment. We found a natural connection in the warm, earthy colours and the geometric shapes and patterns. These elements worked well together, echoing the essence of Native American design while creating a look that's both fresh and inviting for today's coffee shop setting.

Role
Creative Director/ Market Researcher/ Graphic Designer

Tools
Adobe Illustrator, Adobe Photoshop

Client
Personal Contact

Year
05/2021